Saturday, March 14, 2009

DO More in 2009

As many of you know, I teach At the Illinois Institute of Technology. Here’s a quote from Dr. Keith McKee, head of the Industrial Technology and Management Department, in his year end newsletter:

“The normal response to an economic crisis is to do less – drive less, consume less, …spend less, etc. From a professional point of view, that is exactly the wrong action. As the economy becomes more challenging, you will be best served by doing more.”

Most companies have spent the 4th quarter focused on reducing expenses and headcount. I do not know of any company that has managed to shrink to greatness. Here are some purchasing and inventory suggestions on how your company can DO MORE in the first quarter that will positively impact profitability:

Commodity prices have fallen dramatically. There is excess capacity in many industries. These represent big opportunities for Purchasing. Has your company reviewed your raw material, component, and service prices to be sure all “escalators” have been removed?
Some of your key suppliers might be at risk. Have you met with their management to discuss their current business status (and yours) with the idea of collaborating more in 2009 to reduce total cost?
Have you had service or cost issues with any of your suppliers? Now is an ideal time to seek out and develop business relationships with new companies.
Did you do a year-end physical inventory? Perhaps it satisfied the auditors, but it did nothing to improve inventory accuracy. Start cycle counting in the first quarter so you can avoid the cost of next year’s physical and really improve inventory accuracy.
How much excess and obsolete inventory did your company have at year-end? It will cost at least 25% to carry that inventory through 2009. There are several tactics that can be used to turn it into cash.
Have you reviewed the sales forecast with purchasing, inventory, and key suppliers? What actions should be taken to avoid future excess inventory?

I have assisted many companies in acting upon these ideas and improving profitability as a result. Yes, there is a cost to do that, but there is also a much larger cost to do nothing. If you are concerned about your organization’s capability to deal with these topics, give me a call. Let’s DO SOMETHING in 2009. Herb Shields, hshieldsconsulting.com
© 2009 HCS Consulting – all rights reserved

Thursday, March 12, 2009

Maintain Business and Justify Rates

As the owner of a Sales Practice companies are surprised when I tell them we are doing OK in this economy. We had a strong business model when the market was fat. We use the same business model now that the market is challenged. The companies we work with that are really suffering right now did not have a strong sales foundation 3 years ago and nothing's changed today. If you're pricing is based on value there is no need to offer steep discounts in this market. I worked with a company that is offering 15% discounts to existing customers because they are asking for it. The company is scared of losing customers so they are giving the discount. I can tell you, there is not a 15% margin to give away. Selling against the Price Objection is covered in Sales 101. If the sales person has listened to the needs of the customer and provided corresponding value, rate will generally not come up at all. If it does, here are some tips on how to handle it:

Prospect: "your competition is cheaper". Sales Person's response: "that's more than likely true. I'm very familiar with that company. They've changed their pricing model several times over the years and as a result the customers that came to us from them complain about inconsistent delivery."

Prospect: "your competition is cheaper." Sales Person's response: "they also offer less. We provide local customer service, 24 hour access, a return policy, what would you like me to eliminate from our service offering to match that price?" (Note: you may be able to negotiate away a no cost service that you provide that the customer is not interested in anyway).

Prospect: "your competition is cheaper". Sales Person's response: "Really? It's hard to believe they can be that much cheaper. I know this industry pretty well. We all have certain hard dollar costs and overhead to accomdate. Sometimes there are hidden fees in a quote to make it look artificially cheaper. Do you mind if I take a look at it for you?"

If your sales people are selling against price and losing, please give me a call. Alicia Dale, http://www.fullcirclemgmt.com/; 312.697.0885